November 2, 2020

Peter Scudamore MBE / FREEBETS.COM

Branding Photography

I was commissioned by Dave Lowe Media to create imagery of 9-times champion jockey Peter Scudamore MBE for FREEBETS.COM in September 2020. The shoot took place on the Lucinda Russell Racing farm in Kinross in Scotland and involve creating a mix of natural and posed portraits of Peter as he went through his daily routine. Along side this I took the opportunity to create some brand photography for of Lucinda Russell Racing. It was great to work with the Dave Lowe team which comprised Dave Lowe himself and videographer Henry Hamilton-Gould.

Below is a selection of images from the shoot which have been used online and on social media by all clients involved.