VOI Scooters

November 2020 // Birmingham, England

ADvertising CAMPAIGN

Scandinavian e-Scooter firm VOI launched in Birmingham in the autumn of 2020 and commissioned me to create some advertising imagery of the scooters being used in the city for a billboard advertising campaign across the region. The imagery had to show the scooters being correctly used in an aspirational manner, in different locations around the city, along with use of the VOI smartphone app. The images were shown on billboards all over the city from December 2020 through until February 2021.